Studio - Sire Design

About Sire Design

Sire Design’s projects are based on strong design concepts and great attention to detail. With a design approach rooted in modernist principles of design and architecture, Sire Design takes an analytical approach to interiors while having an open-minded view of innovation.

Each of the firm’s designs are made stylistically and functionally everlasting with the use of premium materials and unparalleled craftsmanship. The extraordinary spaces they design are highly detail-oriented and are the sum of carefully curated ideas.Sire Design believes that, as interior design creatives, their role is to transform and re-purpose each space - breathing new life into every project.

Specializing in residential, development, and commercial interior design, they have completed projects in over three countries and a dozen cities nationally.

Founder & Creative Director

About Sire Design

Eilyn Jimenez is an interior designer, TV personality, and visionary Founder and Creative Director of Miami-based interior design firm, Sire Design. Eilyn is driven by a passion for the transformative power of design. With a nuanced understanding of how spaces influence emotions and well-being, Eilyn believes that our environments have the power to inspire, comfort, and energize their inhabitants, and has made it her mission to harness this ineffable power in service of her clients.
Her design philosophy revolves around creating spaces that are not only functionally efficient and aesthetically pleasing, but also profoundly personal, resonating with the unique emotional landscapes of her clients.

At the heart of Sire Design is Eilyn’s commitment to building meaningful relationships with those she works with. She sees her role as not just a designer, but a storyteller who brings her clients’ narratives to life. Eilyn takes the time to truly understand her clients’ stories, souls, and dreams, ensuring that every design decision is a reflection of their identity. Her meticulous attention to detail and empathetic approach elevates and transforms spaces, expertly crafting each corner to tell a part of the client’s journey.

Eilyn’s expertise and dedication have garnered significant recognition and success. She has managed many projects across the country, showcasing her versatility and international appeal in residential, developmental, and commercial projects alike. Eilyn’s innovative designs and engaging personality have also led her to star in the Netflix show Designing Miami, alongside her designer husband, as well as a new show premiering on HGTV, Divided by Design, bringing her creative process and designs to a wider audience. Her work has been featured in esteemed publications such as The Wall Street Journal and on national platforms like The Today Show, further cementing her status as a leading figure in the interior design industry.

Karina Perlaza

Design Director

A South Florida native, Karina was introduced to the world of interior design as a child by her grandmother. Having a profound effect on her, she went on to attend Florida International University where she graduated with a Master's degree in Interior Architecture. With over 5 years of experience working in the design industry, Karina brings a wealth of knowledge and passion to her role as Design Director of Sire Design. She is particularly passionate about the process of choosing complementing material palettes, maintaining transparency with clients by sharing all reasoning behind integral design decisions, and the complexity involved in un-puzzling spaces to design layouts in ways that clients had not previously imagined possible.